About Rick Law

Rick Law has always had the drive to succeed. After attending a major university on a basketball scholarship, his first automotive finance job was at the country's largest Chevrolet dealership where he was responsible for getting rates correct for repurchase so the dealer would obtain favorable buy rates while minimizing losses. At the same time, his work maximized profits for the dealer as well as on the products sold.

With the experience of such a fast pace -- 1,000 vehicles a month with a 2-person finance office and a billing clerk department -- he can say he's been there and done there. In fact, in a 1-month period he would do more than a lot of people do in 6 months.

It quickly became apparent that dealerships need assistance in driving customers to their showroom floors. While working in a major dealership in Phoenix, Arizona, he began to develop the sales opportunities and methods I now offer to you. "I've seen all kinds of products through the years and I believe in the total program for the dealer's sake," Law says. "The worst mistake I would ever make would be to sell a product that did not justify itself."

This is why RL Automotive offers a total solution rather than being just a "product pusher". Further, he has quantitative results that show his programs and concepts not only produce great profits, but actually tie the customers to the dealership and keep them in a repeat cycle more than any others in the industry.

Law is Founder of the Pasadena Independent School District Boys Basketball Tournament, which is the largest schoolboy basketball tournament in the country and has now grown into a McDonald's-sponsored event.

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