Every business can get great momentum from a Unique Selling Proposition or USP. One of the best most affordable and dynamic USP's out there right now is Engine for Life. This does exactly what any business would want a USP to do....it drives sales to service... and what happens when a customer is a loyal service customer....you guessed it, an EIGHTY PER CENT CHANCE of REPEAT CUSTOMER SALES. Now, you are asking what is the gimmick....there is no gimmick. The Engine For Life is a great closing tool at the time of sale. It is a great marketing tool for all your used vehicles. Many dealers that merchandise this in the correct fashion, see a tremendous spike in their sales. All things being equal, won't customers normally like the peace of mind that the Engine for Life provides? The answer is YES, YES and YES. So, if you get just the benefit of more sales from the peace of mind this always brings the customer as well as the increased traffic this will get your used vehicle department, you are ahead of the competition if you have no other benefits. You have a great USP backed by A PLUS Insurance. BUT THERE IS MORE!!! This is a TOTAL PROFIT TOOL FOR YOU THE DEALER!!!! The customer must do all his service at the selling dealer to have the claim honored. This means that if closed and informed correctly by your management, the customer knows that oil changes and ALL MAINTENANCE must be performed at your dealership in order to keep his engine for life. Therefore more service business from used vehicle buyers, because they will want a great vehicle. Now your service absorption increases and you get more loyal customers.

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